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customer experience

См. также в других словарях:

  • Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

  • customer experience — UK US noun [singular] COMMERCE ► the way someone feels at all stages of doing business with a company or organization: »We aim to improve the customer experience by responding more quickly to queries …   Financial and business terms

  • Customer-Experience-Management — (CEM) bzw. Kundenerfahrungsmanagement bezeichnet die Schaffung positiver Kundenerfahrungen zum Aufbau einer emotionalen Bindung zwischen Anwender und Produkt oder Anbieter. Vorrangiges Ziel von CEM ist es, aus zufriedenen Kunden loyale Kunden und …   Deutsch Wikipedia

  • Customer experience systems — are integrated business and operational support systems (BSS/OSS) that particularly address service providers’ mandate of focusing on the customer experience. Systems Reflect New Customer Orientation In the past, service providers (wireline,… …   Wikipedia

  • Customer experience transformation — (CxT) is a strategy that uses business process management to enhance customer service experience from any customer touchpoint. The objective is to provide companies and their customer service organizations with the tools needed to move customers… …   Wikipedia

  • Customer experience analytics — (CEA) uses software to identify and analyze customer behavior patterns within and across multiple access points. CEA solutions use sophisticated data modeling techniques to analyze customer experiences with a company. Customers contact companies… …   Wikipedia

  • Customer Experience Management — Das Customer Experience Management (CEM) wird für die Kundenbindung eingesetzt. Während sich das Customer Relationship Management auf die eigentlichen Kundendaten wie z. B. Alter, Wohnort, mögliche Vorlieben etc. fokussiert und den Kunden dann… …   Deutsch Wikipedia

  • Forrester Research Customer Experience Index — Forrester Research, a technology and market research company, publishes its Customer Experience Index (CxPi). The CxPi is based on evaluations from nearly 5,000 U.S. consumers about their interactions with a variety of companies across three… …   Investment dictionary

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… …   Wikipedia

  • Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …   Wikipedia

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